Untitled & Co.
Our first big gig was at the local boutique on Queens Street West, Untitled & Co. Miraculously, by the grace of Instagram, we caught their attention and landed our first order for a retail location. We manufactured 2 bralette styles, 2 underwear styles, each in 2 colour ways and 4 sizes, in less than a month and a half. Oh and some hand-painted tees too. It was pretty intense but the feeling of walking into a store in downtown Toronto and seeing Herelove on the mannequin in the window, laid across the front table when you walk in, and hung around the store amongst other awesome local brands made it all worth it. Not to mention the exposure and relevance it gave us... cue our first celebrity endorsement.