This is Herelove.

Small batch Canadian lingerie by Carly.

Since 2017, we've been OBSESSED with learning everything there is to know about quality, fit, materials and design in the lingerie space.
It didn't take long for us to notice the Canadian market could use a little 💥✨ when it came to cute undies.
Offering our signature *frisky femme* aesthetic and premium quality in-house manufacturing, we're Toronto's sweetheart lingerie brand.




"Lingerie that feels like your first crush and lasts like your soulmate."


 Over the years, Herelove has won the hearts of Toronto as "one of the city’s favourite lingerie lines" (as noted by Datenight Toronto). So far we've had an onstage appearance worn by Grammy Award winning Doja Cat, collaborations with notable artists and influencers, a pop-up shop in Yorkdale Premium Shopping Centre and we're just getting fired up! 🔥

Read more about the cool things we've done here.

What we do:

Ready to wear.

Shop our ready-to-wear designs for a complete (and cute) underwear drawer.

Custom orders.

Want something extra special? Have it made custom just for you. Includes custom sizing, corsets and special projects for special occasions.


Are you a creator looking to collab? Pitch your idea to Carly via our contact page and maybe we can work together. 🥰


We've worked really hard on our sizing over the past few years! Check out our size guide.